{"id":52604,"date":"2025-08-15T14:37:46","date_gmt":"2025-08-15T12:37:46","guid":{"rendered":"https:\/\/karma-communication-group.com\/?post_type=blog_post&#038;p=52604"},"modified":"2025-08-26T15:34:16","modified_gmt":"2025-08-26T13:34:16","slug":"repenser-son-packaging","status":"publish","type":"blog_post","link":"https:\/\/karma-communication-group.com\/en\/blog-post\/repenser-son-packaging\/","title":{"rendered":"Repenser son packaging &#8211; \u00e9cologique o\u00f9 performance ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52604\" class=\"elementor elementor-52604\" data-elementor-post-type=\"blog_post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e145b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"76e145b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0351ebb\" data-id=\"0351ebb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35b904 elementor-widget elementor-widget-eael-content-ticker\" data-id=\"e35b904\" data-element_type=\"widget\" data-widget_type=\"eael-content-ticker.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-ticker-wrap\" id=\"eael-ticker-wrap-e35b904\"><div class=\"ticker-badge\">\n                    <span>KARMA COMMUNICATION GROUP<\/span>\n                <\/div><div class=\"eael-ticker\">\n                <div class=\"swiper swiper-8 eael-content-ticker swiper-container-e35b904\" data-pagination=\".swiper-pagination-e35b904\" data-arrow-next=\".swiper-button-next-e35b904\" data-arrow-prev=\".swiper-button-prev-e35b904\" data-effect=\"slide\" data-speed=\"400\" data-autoplay=\"2000\" data-loop=\"1\" data-arrows=\"1\">\n                    <div class=\"swiper-wrapper\"><div class=\"swiper-slide\">\n        <div class=\"ticker-content\">\n            <a href=\"https:\/\/karma-communication-group.com\/en\/blog-post\/karma-honneur-grazia\/\" class=\"ticker-content-link\">Karma \u00e0 l&#8217;honneur dans Grazia<\/a>\n        <\/div>\n    <\/div><div class=\"swiper-slide\">\n        <div class=\"ticker-content\">\n            <a href=\"https:\/\/karma-communication-group.com\/en\/blog-post\/snack-content\/\" class=\"ticker-content-link\">Snack content : tendance ou menace pour votre strat\u00e9gie ?<\/a>\n        <\/div>\n    <\/div><div class=\"swiper-slide\">\n        <div class=\"ticker-content\">\n            <a href=\"https:\/\/karma-communication-group.com\/en\/blog-post\/podcast-marque\/\" class=\"ticker-content-link\">Podcast de marque : le format qui fid\u00e9lise<\/a>\n        <\/div>\n    <\/div><div class=\"swiper-slide\">\n        <div class=\"ticker-content\">\n            <a href=\"https:\/\/karma-communication-group.com\/en\/blog-post\/reach-suffit-plus\/\" class=\"ticker-content-link\">Le reach ne suffit plus : ce que les algorithmes attendent d\u00e9sormais<\/a>\n        <\/div>\n    <\/div><\/div>\n\t\t\t\t<\/div> <div class=\"content-ticker-pagination\"><div class=\"swiper-button-next swiper-button-next-e35b904\"><i class=\"fas fa-angle-right\"><\/i><\/div><div class=\"swiper-button-prev swiper-button-prev-e35b904\"><i class=\"fas fa-angle-left\"><\/i><\/div><\/div><\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61d8012 elementor-widget elementor-widget-heading\" data-id=\"61d8012\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Le reach ne suffit plus : ce que les algorithmes attendent d\u00e9sormais<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d4412f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d4412f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fa832c\" data-id=\"4fa832c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ab7583 elementor-widget elementor-widget-image\" data-id=\"0ab7583\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/karma-communication-group.com\/wp-content\/uploads\/2026\/05\/Le-reach-ne-suffit-plus_KarmaNews.jpg\" class=\"attachment-full size-full wp-image-54478\" alt=\"Karma Reach ne suffit plus\" srcset=\"https:\/\/karma-communication-group.com\/wp-content\/uploads\/2026\/05\/Le-reach-ne-suffit-plus_KarmaNews.jpg 2560w, https:\/\/karma-communication-group.com\/wp-content\/uploads\/2026\/05\/Le-reach-ne-suffit-plus_KarmaNews-300x169.jpg 300w, https:\/\/karma-communication-group.com\/wp-content\/uploads\/2026\/05\/Le-reach-ne-suffit-plus_KarmaNews-1024x576.jpg 1024w, https:\/\/karma-communication-group.com\/wp-content\/uploads\/2026\/05\/Le-reach-ne-suffit-plus_KarmaNews-768x432.jpg 768w, https:\/\/karma-communication-group.com\/wp-content\/uploads\/2026\/05\/Le-reach-ne-suffit-plus_KarmaNews-1536x864.jpg 1536w, https:\/\/karma-communication-group.com\/wp-content\/uploads\/2026\/05\/Le-reach-ne-suffit-plus_KarmaNews-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0395f07 e-flex e-con-boxed e-con e-parent\" data-id=\"0395f07\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b0ca14 e-con-full e-flex e-con e-child\" data-id=\"8b0ca14\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a3345a0 e-con-full e-flex e-con e-child\" data-id=\"a3345a0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a3aa36e e-con-full e-flex e-con e-child\" data-id=\"a3aa36e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-737d0af e-con-full e-flex e-con e-child\" data-id=\"737d0af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9510c6 elementor-widget elementor-widget-heading\" data-id=\"b9510c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019\u00e9co-conception, un levier de diff\u00e9renciation puissant<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5a0ea6 e-con-full e-flex e-con e-child\" data-id=\"e5a0ea6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b645028 e-con-full e-flex e-con e-child\" data-id=\"b645028\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5d332 elementor-widget elementor-widget-image\" data-id=\"dc5d332\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"741\" height=\"906\" src=\"https:\/\/karma-communication-group.com\/wp-content\/uploads\/2025\/08\/Leco-conception-un-levier-de-differenciation-puissant.webp\" class=\"attachment-large size-large wp-image-52606\" alt=\"L\u2019\u00e9co-conception, un levier de diff\u00e9renciation puissant\" srcset=\"https:\/\/karma-communication-group.com\/wp-content\/uploads\/2025\/08\/Leco-conception-un-levier-de-differenciation-puissant.webp 741w, https:\/\/karma-communication-group.com\/wp-content\/uploads\/2025\/08\/Leco-conception-un-levier-de-differenciation-puissant-245x300.webp 245w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4633a34 e-con-full e-flex e-con e-child\" data-id=\"4633a34\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc4d42 elementor-widget elementor-widget-text-editor\" data-id=\"3fc4d42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 des consommateurs toujours plus exigeants, l\u2019\u00e9co-conception ne peut plus \u00eatre un simple argument marketing. Repenser son packaging, c\u2019est affirmer un engagement r\u00e9el et visible.<br>\n\u2028Un emballage \u00e9co-con\u00e7u incarne les valeurs d\u2019une marque responsable, en phase avec son \u00e9poque. C\u2019est aussi un atout fort sur un march\u00e9 satur\u00e9, o\u00f9 le packaging reste souvent le premier signal per\u00e7u par le consommateur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-697e5f0 e-con-full e-flex e-con e-child\" data-id=\"697e5f0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2689464 e-con-full e-flex e-con e-child\" data-id=\"2689464\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e70aa2e e-con-full e-flex e-con e-child\" data-id=\"e70aa2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e16ac56 elementor-widget elementor-widget-heading\" data-id=\"e16ac56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un acte strat\u00e9gique au service de la performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c27c92 elementor-widget elementor-widget-text-editor\" data-id=\"9c27c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019\u00e9co-conception permet aussi de r\u00e9duire les co\u00fbts : mat\u00e9riaux optimis\u00e9s, formats compacts, logistique simplifi\u00e9e. Int\u00e9gr\u00e9e \u00e0 une vision long terme, elle g\u00e9n\u00e8re un retour sur investissement rapide.<\/p><p>\u2028Elle stimule l\u2019innovation produit et enrichit l\u2019exp\u00e9rience client, en faisant du packaging un vecteur de message et d\u2019interaction (QR codes, r\u00e9utilisation, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0f40cc e-con-full e-flex e-con e-child\" data-id=\"b0f40cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-695ff07 elementor-widget elementor-widget-image\" data-id=\"695ff07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"371\" height=\"459\" src=\"https:\/\/karma-communication-group.com\/wp-content\/uploads\/2025\/08\/Un-acte-strategique-au-service-de-la-performance.webp\" class=\"attachment-large size-large wp-image-52608\" alt=\"\" srcset=\"https:\/\/karma-communication-group.com\/wp-content\/uploads\/2025\/08\/Un-acte-strategique-au-service-de-la-performance.webp 371w, https:\/\/karma-communication-group.com\/wp-content\/uploads\/2025\/08\/Un-acte-strategique-au-service-de-la-performance-242x300.webp 242w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad3106 elementor-widget elementor-widget-heading\" data-id=\"4ad3106\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vers une marque plus responsable et plus d\u00e9sirable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bbbcb9 elementor-widget elementor-widget-text-editor\" data-id=\"3bbbcb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les nouvelles normes (RE2020, AGEC\u2026) obligent les marques \u00e0 \u00e9voluer. Celles qui anticipent ces changements se d\u00e9marquent et affirment un vrai leadership.<br \/><br \/>\u2028 L\u2019\u00e9co-conception refl\u00e8te une coh\u00e9rence entre discours et actions : un gage de cr\u00e9dibilit\u00e9 \u00e0 l\u2019heure o\u00f9 chaque d\u00e9tail compte, surtout un \u00e9l\u00e9ment aussi visible que le packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b14d798 elementor-widget elementor-widget-spacer\" data-id=\"b14d798\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9427863 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9427863\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact-karma-agence-communication-globale\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a7ce5 elementor-widget elementor-widget-spacer\" data-id=\"57a7ce5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e769be2 elementor-widget elementor-widget-text-editor\" data-id=\"e769be2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous avez un projet de campagne de communication ? Nous serions ravis de vous aider \u00e0 concevoir et \u00e0 mettre en forme vos projets.<br>\n<a style=\"color: #3c9e75;\" href=\"https:\/\/karma-communication-group.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Contactez notre agence de communication.<\/a><\/p>\n<p>Pour en savoir plus, d\u00e9couvrez nos prestations. L\u2019\u00e9quipe Karma Communication Group.<br>\n<a style=\"color: #3c9e75;\" href=\"https:\/\/www.instagram.com\/karma_communication_group\/\" target=\"_blank\" rel=\"noopener\">Suivez-nous sur les r\u00e9seaux sociaux.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Repenser son packaging par l\u2019\u00e9co-conception : un levier strat\u00e9gique pour r\u00e9duire les co\u00fbts, innover et affirmer l\u2019engagement responsable d\u2019une marque.<\/p>\n","protected":false},"author":1,"featured_media":52616,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","tags":[],"blog-category":[199],"class_list":["post-52604","blog_post","type-blog_post","status-publish","has-post-thumbnail","hentry","blog-category-homepage"],"acf":[],"_links":{"self":[{"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/blog_post\/52604"}],"collection":[{"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/blog_post"}],"about":[{"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/types\/blog_post"}],"author":[{"embeddable":true,"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/comments?post=52604"}],"version-history":[{"count":0,"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/blog_post\/52604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/media\/52616"}],"wp:attachment":[{"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/media?parent=52604"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/tags?post=52604"},{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/karma-communication-group.com\/en\/wp-json\/wp\/v2\/blog-category?post=52604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}