The development of social networks as well as the rise in power of influencers have led to the emergence of a new field of digital marketing: influencer marketing.

Influencer and ambassador programs

agence karma communicationn group stratégie d'influence
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Influencer campaigns

We take care of all stages of your influencer marketing campaigns. This includes campaign design, research of relevant influencers, implementation of the system, creation of contracts and briefs, as well as campaign monitoring, adjustments, reporting and analysis of performance indicators (KPI).

Employee advocacy

Generate internal commitment by activating your employees! The concept involves using a company’s employee volunteers to spread the company’s message through their own communications channels, usually social media. Turn them into ambassadors for your company with influencer programs.

User generated content

User Generated Content (UGC) has become a form of communication favored by brands, because a consumer’s opinion has an impact 8 to 10 times greater than that of an advertisement or content created by the brand. This phenomenon is all the more true when it comes to addressing Millennials.

Examples of UGC content:

  • Share your consumers’ posts
  • Organize competitions
  • Display your customer reviews (on your site, Facebook, etc.)
  • Engage in discussion with your community on social media
  • Favor UGV (User Generated Video): Today, nearly 50% of Internet users carry out video research on a product or service before going to a website or in-store. Therefore, it is strongly recommended to offer your customers the opportunity to share their opinions on video in order to nourish your social networks and complete your product sheets. In exchange for incentives, this not only increases your customer engagement but also guides consumers through their purchasing process.
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